Our Values:
We are an inclusive and diverse group of growers, producers, and academics whose values adhere to:

Respect of opinions, gender, sex, origin, race, culture, religion, philosophy, and production method.
Transparency in making decisions as a group. We give clear and straightforward information that matters to you, and we openly collaborate on our advocacy efforts.
Diversity of agave types, from the slow growing to the fast growing, distillation methods, from traditional to modern, and farming methods, from dry farming or natural planting to rowed up and irrigated. Diversity in mutually respected cultural heritages. Diversity in values. Diversity in scale.
Reliability, accuracy, and honesty in the generation and dissemination of information.
Empowerment to build up others by sharing knowledge and information.
Leadership in fostering cooperation, disseminating science, and integrating sustainable management approaches.
Teamwork to gather our unique strengths to advance towards our common goal.

Recognition in that we acknowledge & respect the history and contributions of all indigenous communities that are working with agave. We are open to hearing all voices on how to improve CA agave.

OUR VALUES

Mission Statement:

We are an emerging collective of California Agave industry professionals dedicated to creating an honest and inclusive platform that empowers agave growers, handlers, and distillers. Our goal is to foster a healthy, sustainable, and equitable agave industry that amplifies the voices of all participants, especially small farmers and growers who were excluded from the creation of AB 2606. Through collaboration, education, and support, we aim to elevate the agricultural and ecological integrity of the agave industry, ensuring long-term success for all stakeholders.

Value System:

1. Inclusivity
   We believe in creating an open space where every voice, from small farmers to established industry leaders, is heard and valued. We strive for a collective approach that ensures everyone has the opportunity to thrive.

2. Respect for the plant and its cultural significance We are dedicated to honoring the agave plant for its cultural and environmental importance, recognizing its integral role in Latin American and Native American cultures where it forms a key part of cultural identity. We strive to give proper credit and respect to these communities for their deep connection to the agave plant.

3. Sustainability
   We strive to promote sustainable farming practices, including water conservation, soil health, and biodiversity. By supporting agroecological and polycultural approaches, we aim to create a resilient ecosystem for future generations.

4. Education & Empowerment
   We prioritize the education of agave farmers, helping them select the best varieties for their unique climate and region. By providing resources and guidance, we empower farmers to make informed decisions that enhance their productivity and ecological impact.

5. Respect for the Land
   We honor the relationship between the land, the agave plant, and the communities that nurture it. Protecting wildlife, pollinators, and ecosystems is central to our work, ensuring that the agave industry contributes positively to the environment.

6. Collaboration
   We believe that a thriving industry is built on collaboration, not competition. By working together, sharing knowledge, and offering mutual support, we can grow the agave industry in a way that benefits all members of the community.

7. Equity
   We are committed to ensuring that all members of the agave industry, particularly those who have been marginalized, have access to the resources, education, and opportunities they need to succeed. We stand for fairness, representation, and access for all stakeholders.

8. Transparency
   We promote openness and transparency in all aspects of the agave industry, ensuring that every decision is made with integrity and accountability. We aim to build trust among growers, distillers, and consumers, fostering an industry grounded in honesty.

By embodying these values, we aspire to create a thriving, inclusive, and sustainable agave industry that serves the collective good of California’s agricultural community and the environment.

MISSION STATEMENT